Home> Blog> Takeaway packaging smart mind, McDonald's paper bag + plate combo super practical

Takeaway packaging smart mind, McDonald's paper bag + plate combo super practical

September 13, 2024

[Chinese Packaging Network News] You must know what McDonald's takeaway packaging is like. It was a thin Paper Bag. The French fries and hamburgers were put together. To tell the truth, every time Xiaobao was holding it, he was worried. This kind of take-away packaging is neither portable nor easy to eat. After picking it out of the bag, it can only be held by hand. There is no better place to put it. Such a similar paper bag can't really think of any other use besides eating and putting the remaining garbage back.

The DDB Budapest advertising agency in Budapest, Hungary, helped McDonald's to come up with a clever idea. They designed the take-away bag as a separable two-part, as long as they gently tore apart a loop of seams at the bottom of the paper bag to operate and tear open Greegaard. With the opening of the biscuit stick, the bottom of the paper bag can be immediately turned into a small plate. This bag design is named BagTray - Bag + Tray.

This simple, small change makes food on the outside more convenient and user-friendly. People no longer have to worry that food cannot be placed together and fixed. At the same time, the idea is also based on environmental considerations. Plastic trays used to hold food seem to be eliminated.

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