Takeaway

Takeaway

Interview_This reporter's Jiao Lisha 翟文婷文_本刊翟翟文婷编辑_米娜

The "Red Knight" of 40,000 Baidu takeaways has been hungry for countless times every day. The "Blue Knight" has finally become a family.

On the afternoon of August 24, after the hungry, it was officially announced that Baidu’s take-out became its wholly-owned subsidiary. The case of this take-over for several months was finally settled. It is said that in the morning, hungry, CEO Zhang Xuhao met with Baidu takeaway executives in Beijing for an hour and a half.

Subsequently, the official announcement of the hungry: Baidu take-out will be developed with independent brands and operating systems, the staff structure including management remains unchanged. If you are hungry, you will invest in resources such as traffic, funds, and distribution manpower for Baidu Takeaway to maintain the brand advantage of its quality take-out.

The real key role of this deal is actually Ali. Ali provided financing support for the transaction, and also made a commitment to Baidu, who became a hungry shareholder through a share swap, and will give the new platform support in the fields of traffic import, smart technology and financial insurance. Some analysts said that after the hungry acquisition of Baidu take-out is completed, Ali will further promote the hungry, Baidu take-out and word of mouth integration. Apparently, Ali was prepared to do well with the US group, specifically the preparations for Tencent’s confrontation in the local life field behind the US group.